THE NUMBER ONE PURPOSE OF A RESUME

      Let's take a look at the purpose of your resume. Why do you have a resume in the first place? What is it supposed to do for you?

      The resume is a tool with one specific purpose: to win an interview. A resume is an advertisement, nothing more, nothing less. A great resume doesn't just tell your potential employer what you have done but makes the same assertion that all good ads do: If you buy this product, you will get these specific, direct benefits. It presents you in the best light. It convinces the employer that you have what it takes to be successful in this new position or career.

OTHER POSSIBLE REASONS TO HAVE A RESUME

• To pass the employer's screening process (requisite educational level, number years' experience, etc.), to give basic facts which might favorably influence the employer (companies worked for, political affiliations, racial minority, etc.). To provide contact information: an up-to-date address and a telephone number (a telephone number which will always be answered during business hours).
• To establish you as a professional person with high standards and excellent writing skills, based on the fact that the resume is so well done (clear, well-organized, well-written, well-designed, of the highest professional grades of printing and paper). For persons in the art, advertising, marketing, or writing professions, the resume can serve as a sample of their skills.
• To have something to give to potential employers, your job-hunting contacts and professional references, to provide background information, to give out in "informational interviews" with the request for a critique (a concrete creative way to cultivate the support of this new person), to send a contact as an excuse for follow-up contact, and to keep in your briefcase to give to people you meet casually - as another form of "business card."
• To use as a covering piece or addendum to another form of job application, as part of a grant or contract proposal, as an accompaniment to graduate school or other application.
• To put in an employer's personnel files.
• To help you clarify your direction, qualifications, and strengths, boost your confidence, or to start the process of commiting to a job or career change.

WHAT IT ISN'T

      It is a mistake to think of your resume as a history of your past, as a personal statement or as some sort of self expression. Sure, most of the content of any resume is focused on your job history. But write from the intention to create interest, to persuade the employer to call you. If you write with that goal, your final product will be very different than if you write to inform or catalog your job history.

      Most people write a resume because everyone knows that you have to have one to get a job. They write their resume grudgingly, to fulfill this obligation. Writing the resume is only slightly above filling out income tax forms in the hierarchy of worldly delights. If you realize that a great resume can be your ticket to getting exactly the job you want, you may be able to muster some genuine enthusiasm for creating a real masterpiece, rather than the feeble products most people turn out.

HOW TO KNOCK THE SOCKS OFF A PROSPECTIVE

      Research shows that only one interview is granted for every 200 resumes received by the average employer. Research also tells us that your resume will be quickly scanned, rather than read. To write an effective resume, you have to learn how to write powerful but subtle advertising copy. Not only that, but you must sell a product in which you have a large personal investment: you. What's worse, given the fact that most of us do not think in a marketing-oriented way naturally, you are probably not looking forward to selling anything, let alone yourself. But if you want to increase your job hunting effectiveness as much as possible, you would be wise to learn to write a spectacular resume.

FOCUS ON THE EMPLOYER'S NEEDS, NOT YOURS

      Imagine that you are the person doing the hiring. This person is not some anonymous paper pusher deep in the bowels of the personnel department. Usually, the person who makes the hiring decision is also the person who is responsible for the bottom line productivity of the project or group you hope to join. This is a person who cares deeply how well the job will be done. You need to write your resume to appeal directly to them.

      Ask yourself: What would make someone the perfect candidate? What does the employer really want? What special abilities would this person have? What would set a truly exceptional candidate apart from a merely good one?

      Putting yourself in the moccasins of the person doing the hiring is the first, and most important, step in writing a resume that markets you rather than describes your history or herstory. Every step in producing a finished document should be part of your overall intention to convey to the prospective employer that you are a truly exceptional candidate.

A GREAT RESUME HAS TWO SECTIONS

      In the first, you make assertions about your abilities, qualities and achievements. You write powerful, but honest, advertising copy that makes the reader immediately perk up and realize that you are someone special.

      The second section, the evidence section, is where you back up your assertions with evidence that you actually did what you said you did. This is where you list and describe the jobs you have held, your education, etc. This is all the stuff you are obliged to include.

      Most resumes are just the evidence section, with no assertions. If you have trouble getting to sleep, just read a few resumes each night before going to bed. Nothing puts people to sleep better than the average resume.

      The juice is in the assertions section. When a prospective employer finishes reading your resume, you want them to immediately reach for the phone to invite you in to interview. The resumes you have written in the past have probably been a gallant effort to inform the reader. You don't want them informed. You want them interested and excited.

      Here's how to write your objective. First of all, decide on a specific job title for your objective. Go back to your list of answers to the question "How can I demonstrate that I am the perfect candidate?" What are the two or three qualities, abilities or achievements that would make a candidate stand out as truly exceptional for that specific job?

      Be sure the objective is to the point. Do not use fluffy phrases that are obvious or do not mean anything, such as: "allowing the ability to enhance potential and utilize experience in new challenges." An objective may be broad and still somewhat undefined in some cases, such as: "a mid-level management position in the hospitality or entertainment industry."

      Remember, your resume will only get a few seconds attention, at best! You have to generate interest right away, in the first sentence they lay their eyes on. Having an objective statement that really sizzles is highly effective. And it's simple to do.

      OBJECTIVE: An xxx position in an organization where yyy and zzz would be needed (or, in an organization seeking yyy and zzz).

      If you are applying for several different positions, you should adapt your resume to each one. There is nothing wrong with having several different resumes, each with a different objective, each specifically crafted for a different type of position. You may even want to change some parts of your resume for each job you apply for. Have an objective that is perfectly matched with the job you are applying for. Remember, you are writing advertising copy, not your life story.

THE SUMMARY

      The "Summary" or "Summary of Qualifications" consists of several concise statements that focus the reader's attention on the most important qualities, achievements and abilities you have to offer. Those qualities should be the most compelling demonstrations of why they should hire you instead of the other candidates. It gives you a brief opportunity to telegraph a few of your most sterling qualities. It is your one and only chance to attract and hold their attention, to get across what is most important, and to entice the employer to keep reading.

      This is the spiciest part of the resume. This may be the only section fully read by the employer, so it should be very strong and convincing. The "Summary" is the one place to include professional characteristics (extremely energetic, a gift for solving complex problems in a fast-paced environment, a natural salesman, exceptional interpersonal skills, committed to excellence, etc.) which may be helpful in winning the interview. Gear every word in the "Summar"y to your targeted goal.

      How to write a "Summary"? Go back to your lists that answer the question, What would make someone the ideal candidate? Look for the qualities the employer will care about most. Then look at what you wrote about why you are the perfect person to fill their need. Pick the stuff that best demonstrates why they should hire you. Assemble it into your "Summary" section.

      The most common ingredients of a well-written "Summary" are as follows. Of course, you would not use all these ingredients in one "Summary." Use the ones that highlight you best.

• A short phrase describing your profession
• Followed by a statement of broad or specialized expertise
• Followed by two or three additional statements related to any of the following:



• breadth or depth of skills
• unique mix of skills
• range of environments in which you have experience
• a special or well-documented accomplishment
• a history of awards, promotions, or superior performance commendations

• One or more professional or appropriate personal characteristics
• A sentence describing professional objective or interest.

SKILLS AND ACCOMPLISHMENTS

      In this final part of the assertions section of your resume, you go into more detail. You are still writing to sell yourself to the reader, not to inform them. Basically, you do exactly what you did in the previous section, except that you go into more detail.

      In the summary, you focused on your most special highlights. Now you tell the rest of the best of your story. Let them know what results you produced, what happened as a result of your efforts, what you are especially gifted or experienced at doing. Flesh out the most important highlights in your summary.

      You are still writing to do what every good advertisement does, communicating the following: if you buy this product, you will get these direct benefits. If it doesn't contribute to furthering this communication, don't bother to say it. Remember, not too much detail. Preserve a bit of mystery. Don't tell them everything.

      Sometimes the "Skills and Accomplishments" sections is a separate section. In a chronological resume, it becomes the first few phrases of the descriptions of the various jobs you have held.

BASIC RESUME FORMATS

      There are three basic types of resumes: Chronological, Functional, and "combined" Chronological - Functional. To see what these styles look like, get a resume book. They are usually terrible guides for how to write an excellent resume, but they are good to see different formats. We would love to show you what complete resumes look like but your web browser would probably do unspeakable things to the formatting.

• CHRONOLOGICAL: The chronological resume is the more traditional structure for a resume. The Experience section is the focus of the resume; each job (or the last several jobs) is described in some detail, and there is no major section of skills or accomplishments at the beginning of the resume. This structure is primarily used when you are staying in the same profession, in the same type of work, particularly in very conservative fields. It is also used in certain fields such as law and academia. It is recommended that the chronological resume always have an "Objective" or "Summary," to focus the reader.
        The advantages: May appeal to older, more traditional readers and be best in very conservative fields. Makes it easier to understand what you did in what job. May help the name of the employer stand out more, if this is impressive. The disadvantage is that it is much more difficult to highlight what you do best. This format is rarely appropriate for someone making a career change.



• FUNCTIONAL: The functional resume highlights your major skills and accomplishments from the very beginning. It helps the reader see clearly what you can do for them, rather than having to read through the job descriptions to find out. It helps target the resume into a new direction or field, by lifting up from all past jobs the key skills and qualifications to help prove you will be successful in this new direction or field. Actual company names and positions are in a subordinate position, with no description under each. There are many different types of formats for functional resumes. The functional resume is a must for career changers, but is very appropriate for generalists, for those with spotty or divergent careers, for those with a wide range of skills in their given profession, for students, for military officers, for homemakers returning to the job market, and for those who want to make slight shifts in their career direction.
        Advantages: It will help you most in reaching for a new goal or direction. It is a very effective type of resume, and is highly recommended. The disadvantage is that it is hard for the employer to know exactly what you did in which job, which may be a problem for some conservative interviewers.



• COMBINED: A combined resume includes elements of both the chronological and functional formats. It may be a shorter chronology of job descriptions preceded by a short "Skills and Accomplishments" section (or with a longer Summary including a skills list or a list of "qualifications"); or, it may be a standard functional resume with the accomplishments under headings of different jobs held.
        There are obvious advantages to this combined approach: It maximizes the advantages of both kinds of resumes, avoiding potential negative effects of either type. One disadvantage is that it tends to be a longer resume. Another is that it can be repetitious: Accomplishments and skills may have to be repeated in both the "functional" section and the "chronological" job descriptions.

EXPERIENCE

      List jobs in reverse chronological order. Don't go into detail on the jobs early in your career; focus on the most recent and/or relevant jobs. (Summarize a number of the earliest jobs in one line or very short paragraph, or list only the bare facts with no position description.) Decide which is, overall, more impressive - your job titles or the names of the firms you worked for - then consistently begin with the more impressive of the two, perhaps using boldface type.

      You may want to describe the firm in a phrase in parentheses if this will impress the reader. Put dates in italics at the end of the job, to de-emphasize them; don't include months, unless the job was held less than a year. Include military service, internships, and major volunteer roles if desired; because the section is labeled "Experience." It does not mean that you were paid.

EDUCATION

      List education in reverse chronological order, degrees or licenses first, followed by certificates and advanced training. Set degrees apart so they are easily seen. Put in boldface whatever will be most impressive. Don't include any details about college except your major and distinctions or awards you have won, unless you are still in college or just recently graduated. Include grade-point average only if over 3.4. List selected course work if this will help convince the reader of your qualifications for the targeted job.

      Do include advanced training, but be selective with the information, summarizing the information and including only what will be impressive for the reader.

      No degree received yet? If you are working on an uncompleted degree, include the degree and afterwards, in parentheses, the expected date of completion: B.S. (expected 200_).

      If you didn't finish college, start with a phrase describing the field studied, then the school, then the dates (the fact that there was no degree may be missed).

      Other headings might be "Education and Training," "Education and Licenses," "Legal Education / Undergraduate Education" (for attorneys).

AWARDS

      If the only awards received were in school, put these under the Education section. Mention what the award was for if you can (or just "for outstanding accomplishment" or "outstanding performance"). This section is almost a must, if you have received awards. If you have received commendations or praise from some very senior source, you could call this section, "Awards and Commendations." In that case, go ahead and quote the source.

PROFESSIONAL AFFILIATIONS

      Include only those that are current, relevant and impressive. Include leadership roles if appropriate. This is a good section for communicating your status as a member of a minority targeted for special consideration by employers, or for showing your membership in an association that would enhance your appeal as a prospective employee.

      This section can be combined with "Civic / Community Leadership" as "Professional and Community Memberships."

CIVIC / COMMUNITY LEADERSHIP

This is good to include if the leadership roles or accomplishments are related to the job target and can show skills acquired, for example, a loan officer hoping to become a financial investment counselor who was Financial Manager of a community organization charged with investing its funds. Any Board of Directors membership or "chairmanship" would be good to include. Be careful with political affiliations, as they could be a plus or minus with an employer or company.

PUBLICATIONS

      Include only if published. Summarize if there are many.

COMMENTS FROM SUPERVISORS

      Include only if very exceptional. Heavily edit for key phrases.

PERSONAL INTERESTS

      Advantages: Personal interests can indicate a skill or area or knowledge that is related to the goal, such as photography for someone in public relations, or carpentry and wood-working for someone in construction management. This section can show well-roundedness, good physical health, or knowledge of a subject related to the goal. It can also create common ground or spark conversation in an interview.

      Disadvantages: Personal interests are usually irrelevant to the job goal and purpose of the resume, and they may be meaningless or an interview turn-off ("TV and Reading," "Fund raising for the Hell's Angels").

      You probably should not include a personal interests section. Your reason for including it is most likely that you want to tell them about you. But, as you know, this is an ad. If this section would powerfully move the employer to understand why you would be the best candidate, include it; otherwise, forget about it.

      May also be called "Interests and Hobbies," or just "Interests."

REFERENCES

      You may put "References available upon request" at the end of your resume, if you wish. This is a standard close (centered at bottom in italics), but is not necessary: It is usually assumed. Do not include actual names of references. You can bring a separate sheet of references to the interview, to be given to the employer upon request.

A FEW MORE TIPS

      Try not to include anything on the resume that could turn the employer off, anything that is controversial (political, etc.) or could be taken in a negative light.

      Put the most important information on the first line of a writing "block" or paragraph. The first line is read the most.

      Use bold caps for your name on page one. Put your name at the top of page two on a two-page resume. Put section headings, skill headings, titles or companies (if impressive), degrees, and school name (if impressive), in boldface.

      Spell out numbers under and including ten; use the numerical form for numbers over and including 11 (as a general rule), unless they are the first words in a sentence. Spell out abbreviations unless they are unquestionably obvious.

WHAT NOT TO PUT ON A RESUME

• The word "Resume" at the top of the resume
• Fluffy rambling "objective" statements
• Salary information
• Full addresses of former employers
• Reasons for leaving jobs
• A "Personal" section, or personal statistics (except in special cases)
• Names of supervisors
• References